| 1. | Study on cause of formation and countermeasures of investment risk of the life insurance corporations in china
中国寿险公司投资风险成因分析及对策研究 |
| 2. | In order to survive , the life insurance corporations have to pay more attention to investment , as has become the trend of world life insurance industry development
迫于竞争压力，积极拓展投资业务、赚取投资收益成为寿险公司提高竞争力的重要手段，也成为世界寿险业发展的潮流。 |
| 3. | Bancassurance means bank either network of post office sale insurance produce of life insurance , now it became the most popular and effective distribution way adopted by western developed country life insurance corporation
银行保险( bancassurance )是指寿险公司通过银行或邮局网络销售特定的保险产品，目前已成为西方发达国家寿险业普遍采用且行之有效的分销渠道。 |
| 4. | The article discusses reasons for strategy analysis , and points out that insurance company should use specific ways to compete . all are based on the specific marketing strategy . then is the profile of china life insurance corporation
论文共分4部分前言首先是问题的提出，从3个方面阐述了中国人寿保险公司进行营销战略研究的必要性，论证了保险公司在目前的保险市场上必须科学地运用各种竞争方法。 |
| 5. | On the basis of my working experience of many years and marketing theories that i have obtained during mba studying , in this thesis , i will research and analyze the strategies and tactics on marketing of " china life insurance corporation " deeply and systematically
本论文建立在我十几年的工作基础之上，运用就读mba期间所学到的市场营销理论，对我所在的工作单位“中国人寿保险公司”的营销战略与策略的建立进行比较系统、深入地研究和探讨。 |
| 6. | Therefore , the insurance investment supervision system of china should consist of the principles of the insurance investment , the scope of the funds using to invest , the pluralistic investment means and the strict investment proportion , the classific management of the investment of the property insurance corporation and the life insurance corporation , and the organization construction of the insurance invest subject and the self management system of the insurance business institution
我国保险投资监管法律制度应涵盖如下内容：保险投资的原则，可用于投资的资金范围，多元化的投资方式及严格的投资比例，产寿险公司投资分类管理，保险投资主体组织结构，保险业协会的自律管理，保险投资违法操作相关责任人的法律责任。 |
| 7. | From may 1 , 1996 to june 10 , 1999 , people " s bank of china had reduced the interest rates and the loan rates successively , the insurance corporation , especially the life insurance corporation had appeared the serious interest rate differential lose . it is likely to open the insurance investing channels in the insurance business
自1996年5月1日至1999年6月10日，中国人民银行先后七次下调存贷款利率以来，保险公司特别是寿险公司的经营出现了严重的利差损，保险业要求放开保险投资渠道的呼声越来越高。 |
| 8. | It divided into direct and indirect channels . this article systematically analyzed the feature of them , pointing out that the straight annul and the individual marketing has many problems such as high distribution cost , low effectiveness , extensively management and so on . the paper consider that bancassurance is the new channel to adapt the contest situation for domestic life insurance corporation after our country entering into wto
人寿保险的分销渠道分为间接渠道和直接渠道两种，本文系统地分析了这两种分销渠道的特点，提出目前国内人寿保险主要采取团体直销和个人营销的传统分销方式，存在着分销成本高、人均生产力水平低，经营方式粗放等问题，难以适应我国加入wto后的激烈竞争态势。 |
